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Churn Prediction
Identify at-risk accounts weeks before they cancel, while there is still time to act.

See which customers are about to leave. Before they do

By the time most companies notice a customer is churning, it's too late. Cancellation is the last step in a pattern that started weeks or months earlier. Without a model, those signals are invisible.

We build churn prediction models from your usage patterns, billing history, and support interactions. You get a model that flags at-risk accounts early enough to intervene, so your retention team can focus where it matters most.

5x

It costs 5x more to acquire a new customer than to retain one. Without early warning signals, most retention efforts start after the cancellation request, too late to change the outcome. Harvard Business Review.

A model that scores every customer by their likelihood to leave, every week

1
Connect your customer data
Share usage events, billing history, support interactions, and any other signals that might indicate engagement or disengagement.
2
Define churn for your business
Churn looks different everywhere. We work with you to define exactly what counts: cancellation, downgrade, inactivity — and set the prediction window.
3
Run parallel experiments
Our team identifies the most predictive signals while AI tests hundreds of model variations to find the combination that predicts churn most accurately for your data.
4
Deliver a working model
You get a churn scoring model with per-account risk scores, the key drivers behind each score, and clear documentation. Deploy it yourself or let us run it.

Three places this changes your business

Proactive retention

Most customers who cancel show signs weeks before they do. A churn model surfaces those signals early, when a conversation or an offer can still change the outcome. By the time the cancellation request arrives, it is too late.

A SaaS company reduces monthly churn by 22% after giving their CS team a weekly list of at-risk accounts to contact proactively.

CS team prioritisation

Customer success teams have limited capacity. Without a churn model, they spread attention evenly or react to whoever complains loudest. A risk score tells them where intervention actually matters.

A B2B platform cuts average response time for at-risk accounts from 11 days to 2, by giving CS reps a prioritised daily queue based on churn scores.

Understanding churn drivers

A churn model tells you which customers are at risk. The features behind the predictions tell you why. That is the input your product and support teams need to fix the underlying problems, not just the symptoms.

A telecoms provider discovers that customers who contact support more than twice in their first month are 4x more likely to churn, prompting an onboarding redesign.